In 2012, property is the industry that continues to grow. But when is the right time to sell or rent? When we look at the data from Google Trends, which contains about a variety of searches by Internet users Google.co.id, the data shows that people are more likely to find an apartment to rent, rather than to buy.
So what can be done by the business in 2014 to attract the attention of users who are looking for a new apartment? Why not use the search advertising so that potential customers can find you, your business has the answers to their questions – if you have an apartment that can be bought or rented?
With search advertising on Google AdWords, you can choose keywords are words or phrases related to your business. When Internet users search on Google using one of your keywords, your ad may appear next to the right and / or above the search results, in a special section for advertising. Now you’re advertising to an audience that’s already interested in your product or service. People can simply click your ad to make a purchase or learn more.
Online advertising can be used by all types of companies, whether big or small. Even companies that do not have a physical store (but virtually there) to create a heightened awareness about their products through online advertising.
Here are five tips are very useful for creating an online campaign for the company, good for the property sector, food & beverage, apparel, and more with Google AdWords:
Build a well-structured account. Does your company have a variety of services and products, which all need to be advertised? Make category keywords (keywords) to create themed campaign group (ad groups) in AdWords to target different prospects for business services and products you offer. Try it with a few different keyword groups. Then evaluation and change to achieve the right result.
Reach the right customers by using keywords. Identify relevant keywords is crucial to the success of your campaign. Anticipate the behavior of your customers search and select the keywords that potential to attract customers to its advertising. If in doubt, try the Keyword Tool that can provide information on how many searches a particular keyword locally or globally. Using relevant keywords means your ad will have a better quality score and this will help increase your ads to the most relevant internet users.
You can also use a mixture of broad keywords and negative keywords (negative keywords). Keywords that pretty much will allow your ads to appear with phrases and relevant variations. For example, if your keyword is ‘flower’, they will also see advertisements for ‘roses’ and ‘tulips’. On the other hand, negative keyword allows you to identify words that do not want to be associated with your campaign. For example, the negative keyword ‘non-fiction’ can be used if you only sell a book of fiction.
Buatlan meaningful advertising. Internet user will click on an ad if the answer what they are looking for. For best results, your keywords should be directly related to your products and content ads. The better advertising can deliver what is being sought, the better results for marketers. Not sure which ads to deliver the best message? Make variations of a few ads in an ad group (ad group) and see what the results are. Google AdWords will rotate your ads at no additional cost.
Be a good host. To increase the likelihood of the sale, make sure the URL in your ad directing potential customers to specific pages within your website that clearly displays the products offered in your ad. Normally, Internet users will make a decision quickly whether they will stay at a website or go somewhere else, so do not send them to the front yard and forced them to seek their own products.
Keep analyze! Monitor your campaign with free web analytics tools (such as Google Analytics). If you want to increase online sales or just want to generate web site traffic (web traffic) is higher, analyze campaign data will help you to be able to target customers more accurately. Use the conversion-tracking software to determine which keywords generate a click, and which generate sales. If something is not working, make changes and try again.
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